Google Ad Words is an advertising service by Google.
It is a platform for advertiser to place advertisement in Google’s engine
Here advertiser place ads in Google, in various type such as search network, display network given in the below image.
Before ad words how company or organization use to advertise, they use to advertise through newspaper and television etc. But….
After ad words it has become more easy and cost-effective, it will only charge for the click on your advertisement made and that too at a low cost due to this your money would not waste.
The Ad Words program enables the advertiser to set a budget for advertising and only pay when people click the ads.
An advertiser that use Ad Words can create relevant ads using keywords that people who search the Web using the Google search engine would use.
Ad Words at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results.
An advertiser can place ads locally or globally.
With Ad Words you will see how many people are shown your ads, visit your website, or call your business.
Adjust your budget whenever you want.
Plus, with no contract, you can end your campaign anytime without cancellation fees.
here you can find Your data at your fingertips. See what’s working, what requires your attention, and if there are any new opportunities with at-a-glance reporting for your campaigns.
E.g you wanna buy a phone and you were searching on google related to phone and you check details of the phones and after some time you again come back to google search engine and search for the phone then the ads will be displayed to you.The ad words trigger the ads, when the keywords are searched.